- **Prompt patterns:**
- “Write 5 short captions for [product] for local Facebook group – warm, neighborly tone”
- “Turn this product feature list into a story a busy parent would love”
- **Claude vs ChatGPT:**
- Claude: better at storytelling, longer posts, natural community voice
- ChatGPT: faster for hashtags, bullet lists, multiple variations
- Activity: Students paste their own product/service → generate 3 post options