Raíces & Revenue: The 8-Hour System for Growing a Thriving Local Business
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This hands-on weekend course is designed for small business owners who want to work smarter—not harder—by using AI tools like ChatGPT and Claude in practical, real-world ways.
Whether you run a local bakery, offer home services, manage a boutique, or operate within a tight-knit community, this course shows you how to turn AI into a daily business partner—helping you create content faster, respond to customers more effectively, and streamline repetitive tasks without losing your authentic voice.
Over one focused weekend, you’ll move from setup and fundamentals to advanced prompting techniques and simple automation workflows. You’ll learn how to write better prompts using a clear framework, generate marketing content that feels human and local, handle customer messages with confidence, and organize your operations more efficiently.
By the end of the program, you’ll have:
- A proven prompting framework tailored for local businesses
- A personalized set of ready-to-use prompts for marketing, customer service, and operations
- The ability to confidently switch between AI tools depending on your needs
- A repeatable system to save time while maintaining a strong, community-driven voice
- A clear understanding of when—and when not—to use AI in your business
You’ll also receive a resource pack including a curated prompt library, a 30-day content calendar, and practical templates to continue applying what you’ve learned long after the course ends.
Delivered live over Zoom with interactive exercises, shared workspaces, and group support, this course is built to be engaging, accessible, and immediately valuable. Participants are encouraged to bring real business materials—posts, emails, product descriptions—so every session directly improves something they actually use.
If you’re ready to modernize your workflow, strengthen your communication, and stay competitive in a fast-changing market—without losing the human touch that defines your business—this course will give you the tools to do it.
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Welcome & SetupEntrepreneurs & owners of Austin—the way we connect with customers is changing, and those who adapt early are seeing real results. If you’ve ever felt that marketing takes too much time or money, or that your message doesn’t fully reflect the experience you offer, there’s now a smarter, more efficient way to handle it.
I’m hosting a focused, hands-on course designed specifically for restaurant owners who want to learn how to use tools like ChatGPT and Claude to improve their daily operations. You’ll learn how to create effective social media posts, respond to customers professionally, and communicate your unique value—without relying heavily on external marketing services.
This is not about replacing your voice—it’s about strengthening it. By learning the right prompting techniques, you’ll be able to generate content that feels authentic to your brand, connects with your local community, and saves you valuable time each week.
The goal is simple: give you practical tools you can apply immediately, so within 30 days you can see stronger engagement, better communication, and increased sales driven by clearer, more consistent messaging.
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Why local businesses benefit from AI- Current context in Local Businesses in Austin, Texas
- Relevant ways to use artifical intelligence (Claude) in your business, by category:
- Food & Dinning
- Health & Medicine
- Shopping & Retail
- Beauty & Spas
- How to create your claude account and login
- ChatGPT (Free or Plus)
- Claude (Free or Pro)
- Tour the interfaces:
- chat,
- history,
- file uploads,
- model selection
- Key difference between Claude and ChatGPT
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The Core Prompting Framework
C.O.R.E. method for small business:
Context (who you are, your community)
Objective (what you need)
Requirements (tone, length, format, local references)
Example (show, don’t just tell)
Activity: Write a bad prompt → improve using C.O.R.E.
Live demo: “Write a Facebook post for a local plant nursery’s weekend sale” -
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Improving a bad prompt using C.0.R.E. -
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Mapping Your Business to AI Tasks
- Each student identifies 3 repetitive tasks they want AI help with:
- Examples: product descriptions, replies to customer questions, event announcements, thank‑you notes
- Fill out a simple “Prompt Planner” generator:
- Prompt Planner:
👉 https://texas-academy.com/c-o-r-e-prompt-planner/
- Prompt Planner:
- Q&A and homework: Bring one real piece of business text to improve (flyer, old post, email)
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Bring one real piece of business text to improve
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Marketing & Social Media
- **Prompt patterns:**
- “Write 5 short captions for [product] for local Facebook group – warm, neighborly tone”
- “Turn this product feature list into a story a busy parent would love”
- **Claude vs ChatGPT:**
- Claude: better at storytelling, longer posts, natural community voice
- ChatGPT: faster for hashtags, bullet lists, multiple variations
- Activity: Students paste their own product/service → generate 3 post options
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Customer Messages & FAQs
- **Replying to common questions:**
- “Rewrite this customer’s complaint about late delivery into a kind, solution‑focused reply”
- “Create 5 answers for ‘Do you deliver to [local area]?’ with friendly details”
- **Tone training:**
- “You are a helpful local shopkeeper. Never sound robotic. Use ‘we’ and ‘our community’.”
- Activity: Each student replies to a real (or simulated) customer message
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Product / Service Descriptions
- **Batching prompts:**
- “For each of these 10 products, write a 2‑sentence description. First product example: [paste]”
- **Local flavor injection:**
- “Mention that we source from [local farm / nearby town] and support [local cause]”
- **Claude advantage:** Upload a spreadsheet of products → Claude reads it and outputs descriptions in one go
- Activity: Upload own product list (students prepare a simple .txt or .csv)
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Operational Help: Scheduling, Pricing, Announcements
- “Draft a ‘closed for holiday’ message for my business page and email list”
- “Explain my special offer in three different lengths: text message, email, and poster”
- “Turn this messy brainstorm into a step‑by‑step plan for a weekend market booth”
- Activity: Each student picks one operational task and runs 3 prompt variations
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Fixing and Improving AI Outputs
- **Iterative prompting:**
- “That’s too long – shorten by half.”
- “Make it sound more like a neighbour and less like a corporation.”
- “Add a question at the end to encourage comments.”
- **Using conversation memory** (Claude’s longer context, ChatGPT’s thread memory)
- Activity: Take a “meh” output from Saturday → improve in 2‑3 follow‑up prompts
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Simple Automation & Templates
- **Creating reusable prompt templates** (fill‑in‑the‑blank)
- **Combining both AIs:**
- ChatGPT generates bullet points → Claude rewrites as a warm story
- **Using file uploads:**
- Upload your price list / menu → ask for a weekly special announcement
- **Voice & text boundaries:** When to copy‑paste into Canva, email, or social scheduler
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Ethics, Privacy & Human Touch
- Never paste customer personal data or payment info
- Always review AI output before posting – local reputation matters
- When to **not** use AI: sensitive complaints, personal condolences, legal/financial advice
- The “human‑final” rule: AI drafts → you add the local heart
**Wrap‑up & Next Steps (10 min)**
- Resource pack:
- Prompt library (50+ business‑ready prompts)
- Cheat sheet: Claude vs ChatGPT quick guide
- 30‑day prompting calendar for small businesses
- Final Q&A
- Certificate of completion (optional but motivating)
Write marketing content faster (social posts, emails, promotions)
Respond to customer inquiries professionally and efficiently
Create product or service descriptions بسهولة
Build reusable prompts tailored to your business
Save hours each week on repetitive communication tasks
ChatGPT is great for quick ideas, lists, and fast responses
Claude excels at longer, more natural writing and handling larger documents
Learning both allows you to choose the right tool for each task.
Old social media posts
Customer messages
Product descriptions
Flyers or emails
You’ll improve them in real time during the sessions.
A prompt library (50+ ready-to-use prompts)
A quick guide comparing AI tools
A 30-day content calendar
Templates you can reuse in your business
Ask questions
Share prompts
Learn from other business owners
Optional follow-up sessions may also be available.
This is not a technical course. There’s no coding required. Instead, the focus is on practical application—using your own business examples to build prompts you can immediately reuse.
no strict prerequisites—but a few foundations will make learning AI much faster and less frustrating.
Here’s the honest breakdown:
1. Absolute minimum (you can start today)
- Basic computer literacy (files, apps, browser tools)
- Comfort using tools like Microsoft Excel or Google Sheets
- Curiosity and willingness to experiment
You can already learn practical AI (prompting, automation, business use cases) with just this.
2. Helpful—but not mandatory—foundations
These give you an edge, especially if you want to go deeper:
- Basic math intuition
- You don’t need advanced calculus, but understanding patterns, averages, and logic helps.
- AI relies on concepts from Statistics and Linear Algebra.
- Introductory programming
- Not required for using AI, but useful for building with it.
- The most common language is Python.
- Data thinking
- Knowing how to organize, clean, and interpret data is huge.
3. What matters more than prerequisites (especially for your audience)
For small business owners and community-focused learners, the real advantage is:
- Knowing your business problems (sales, operations, marketing)
- Being able to ask good questions
- Applying AI to real scenarios (not theory)
That’s why many people succeed with tools like ChatGPT without any technical background.
Bottom line
- No, you don’t need a technical background to start AI.
- But if you add basic data literacy + light coding, you go from user → builder.
The program is ideal for:
- Latino-owned businesses and multicultural entrepreneurs looking to scale their voice while staying authentic to their community
- Service providers (handymen, cleaners, consultants, tutors) who handle frequent customer inquiries and scheduling
- Retail and product-based businesses (boutiques, food vendors, artisans) who need better product descriptions and social media content
- Solo entrepreneurs and side hustlers who wear multiple hats and need to save time on repetitive tasks
- Small teams that want to standardize communication without sounding robotic
No prior experience with AI is required. If you can use basic digital tools and are comfortable typing or copy-pasting text, you can fully participate and benefit from the course.
