SEO Basics: The Complete Guide to Getting Found Online
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SEO Basics is a beginner-friendly course that provides a practical, easy-to-understand introduction to the world of Search Engine Optimization. Whether you’re a digital marketer, content creator, business owner, or aspiring SEO professional, this course is designed to give you a solid foundation in how to improve website visibility, drive organic traffic, and rank better on search engines like Google.
You’ll begin by exploring how keywords and search intent influence what people type into search engines—and how to choose the right keywords to attract the right audience. From there, you’ll dive into on-page SEO fundamentals, including optimizing titles, meta descriptions, headers, and content structure.
The course then introduces technical SEO basics, covering site speed, mobile optimization, crawlability, and structured data. You’ll also learn about off-page SEO strategies, such as link building and digital PR, which help build authority and credibility for your site.
Finally, you’ll learn how to measure SEO success using tools like Google Search Console, Google Analytics, and key metrics like impressions, clicks, and rankings.
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1
What is SEO?Learn the core purpose of SEO—getting organic (non-paid) traffic from search engines—and how it differs from paid ads.
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Why SEO Matters
Understand how SEO impacts visibility, trust, brand credibility, and long-term traffic growth.
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3
How Search Engines Work
Explore how search engines crawl, index, and rank content using algorithms
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4
Understanding Keywords
Learn what keywords are, the different types (short-tail, long-tail), and why they matter in SEO
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5
Search Intent Explained
Discover how to identify user intent—informational, transactional, navigational—and align content accordingly.
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6
Keyword Research Tools
Get hands-on with tools like Google Keyword Planner, Ubersuggest, and Ahrefs to find the right keywords for your content.
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7
Optimizing Page Titles and Meta Descriptions
Learn how to write compelling, keyword-rich titles and descriptions that boost click-through rates.
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8
Header Tags and Content Structure
Use H1–H6 tags effectively to improve readability and SEO
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9
Keyword Placement and Density
Discover where and how often to use keywords without overstuffing.
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10
Image Optimization
Understand how to use alt text, file names, and compression for SEO and performance.
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11
What is Technical SEO?
An introduction to the technical side of SEO that ensures your site is crawlable and indexable.
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12
Site Speed and Mobile Friendliness
Explore how site speed and responsive design affect rankings and user experience.
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13
Robots.txt and XML Sitemaps
Learn how to guide search engines using
robots.txtand submit your site via XML sitemaps. -
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HTTPS, Canonicals, and Redirects
Understand the role of SSL, canonical tags, and 301 redirects in maintaining SEO integrity.
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15
What is SEO-Friendly Content?
Learn the elements of content that ranks: quality, relevance, originality, and engagement.
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16
Content-Length and Formatting Best Practices
Explore how long content should be, and how formatting (lists, subheadings, visuals) impacts SEO.
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17
Internal Linking Strategies
Use internal links to distribute page authority and guide users.
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18
Updating and Repurposing Content
Maintain SEO by refreshing old posts and repurposing content for multiple channels.
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19
What is Off-Page SEO?
Understand how external factors like backlinks and brand mentions affect your SEO.
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20
Backlinks: Quality vs. Quantity
Learn what makes a backlink valuable and how to avoid spammy links.
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21
Link Building Strategies for Beginners
Outreach, guest posting, and creating share-worthy content that naturally earns links.
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22
Local SEO Essentials
Tips on optimizing for local search, Google Business Profiles, and citations.
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23
Introduction to Google Analytics and Search Console
Set up and use these tools to monitor traffic, search performance, and user behavior.
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24
SEO Metrics That Matter
Track keyword rankings, bounce rates, CTR, and other important KPIs.
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25
SEO Reporting and Auditing Basics
Learn how to conduct an SEO audit and present findings in a clear report.
By the end of this course, you’ll have a complete understanding of how SEO works, how to apply proven strategies, and how to monitor your progress effectively.
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How to choose and use keywords based on search intent
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On-page SEO techniques for content and HTML optimization
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Technical SEO basics to improve site performance and accessibility
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Link building strategies and how off-page SEO boosts authority
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How to measure SEO performance with essential tools and KPIs
No requirements
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Beginners in digital marketing
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Business owners managing their own websites
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Bloggers, content creators, and freelance writers
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Web developers wanting to expand into SEO
