Welcome & Setup

If you’re ready to modernize your approach and take control of your business communication, this course will give you the structure and confidence to do it. Join us and start building a more efficient, cost-effective way to grow your restaurant.

Schedule Overview (One Weekend)

Detailed Curriculum

Day 1 – Friday at 17:00 hrs CST

Theme: Foundation & Community Business Needs

• Session 1 (40 min) – Welcome & Setup 

  • Why local businesses benefit from AI (examples in categories in Food & Dinning, Health & Medicine, Shopping & Retail and Beauty & Spas sectors)

  • Create / log into accounts:

    • ChatGPT (Free or Plus)

    • Claude (Free or Pro)     

  • Tour the interfaces: chat, history, file uploads, model selection

  • Key difference: Claude for longer, nuanced writing; ChatGPT for quick lists and brainstorming

• Session 2 (40 min) – The Core Prompting Framework  

  • C.O.R.E. method for small business:

    • Context (who you are, your community) 

    • Objective (what you need)

    • Requirements (tone, length, format, local references)

    • Example (show, don’t just tell)

  • Activity: Write a bad prompt → improve using C.O.R.E.

  • Live demo: “Write a Facebook post for a local restaurant weekend sale”

• Session 3 (40 min) – Mapping Your Business to AI Tasks 

  • Each student identifies 3 repetitive tasks they want AI help with: 

    • Examples: product descriptions, replies to customer questions, event announcements, thank‑you notes 

  • Fill out a simple “Prompt Planner” template (provided as PDF) 

  • Q&A and homework: 

    • Bring one real piece of business text to improve (flyer, old post, email)

Day 2 – Saturday (10:00 to 12:00 and 14:00 to 16:00 hrs CST)  

Theme: Practical Prompting for Daily Business Operations

• Session 1 (60 min) – Marketing & Social Media 

  • Prompt patterns:

    • “Write 5 short captions for for local Facebook group – warm, neighborly tone”

    • “Turn this product feature list into a story a busy parent would love”  

  • Claude vs ChatGPT:

    • Claude: better at storytelling, longer posts, natural community voice

    • ChatGPT: faster for hashtags, bullet lists, multiple variations    

  • Activity: Students paste their own product/service → generate 3 post options  

• Session 2 (45 min) – Customer Messages & FAQs 

  • Replying to common questions:  

    • “Rewrite this customer’s complaint about late delivery into a kind, solution‑focused reply”  

    • “Create 5 answers for ‘Do you deliver to [local area]?’ with friendly details”  

    • Tone training:  “You are a helpful local shopkeeper. Never sound robotic. Use ‘we’ and ‘our community’.”

    • Activity: Each student replies to a real (or simulated) customer message 

• Session 3 (60 min) – Product / Service Descriptions 

  • Batching prompts:  

    • “For each of these 10 products, write a 2‑sentence description. First product example: [paste]”  

    • Local flavor injection:  

        – “Mention that we source from [local farm / nearby town] and support [local cause]”  

      – Claude advantage: Upload a spreadsheet of products → Claude reads it and outputs descriptions in one go  

      – Activity: Upload own product list (students prepare a simple .txt or .csv)

• Session 4 (45 min) – Operational Help: Scheduling, Pricing, Announcements  

  • “Draft a ‘closed for holiday’ message for my business page and email list”  

  • “Explain my special offer in three different lengths: text message, email, and poster”  

  • “Turn this messy brainstorm into a step‑by‑step plan for a weekend market booth” 

Wrap‑up (15 min) – Saturday recap & homework:  

  – Write 3 prompts you will actually use on Sunday during the advanced session

Day 3 – Sunday (10:00 hrs CST)  

Theme: Refinement, Automation & Sustainable Use

• Session 1 (40 min) – Fixing and Improving AI Outputs 

  • Iterative prompting:  

    “That’s too long – shortened by half.”  

    “Make it sound more like a neighbour and less like a corporation.”  

    “Add a question at the end to encourage comments.”  

  • Using conversation memory (Claude’s longer context, ChatGPT’s thread memory)  
  • Activity: Take a “meh” output from Saturday → improve in 2‑3 follow‑up prompts
• Session 2 (40 min) – Simple Automation & Templates 

  • Creating reusable prompt templates (fill‑in‑the‑blank)  

  • Combining both AIs:  

    • ChatGPT generates bullet points → Claude rewrites as a warm story  

  • Using file uploads:  

    • Upload your price list / menu → ask for a weekly special announcement   

    • Voice & text boundaries: When to copy‑paste into Canva, email, or social scheduler

• Session 3 (30 min) – Ethics, Privacy & Human Touch  

  • Never paste customer personal data or payment info

  • Always review AI output before posting – local reputation matters
  • When to not use AI: sensitive complaints, personal condolences, legal/financial advice  

  • The “human‑final” rule: AI drafts → you add the local heart