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Email Marketing Web Development Techniques

Master the art and science of email development with this hands-on course. Learn to build responsive, reliable, and dynamic HTML ... Show more

Instructor

Felipe Jacob

Category

Creative Developer

Front-End Architect

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Email Marketing Web Development Techniques is a comprehensive, hands-on course designed for developers and marketers who want to dive deep into the technical foundation of high-converting, responsive, and bulletproof HTML emails. Unlike standard web development, email coding comes with its own unique set of challenges—limited CSS support, inconsistent rendering across clients, and strict deliverability requirements.

In this course, you’ll learn how to build visually compelling, mobile-friendly emails that perform reliably in Gmail, Outlook, Apple Mail, and more. You’ll master best practices for table-based layouts, inline CSS, responsive design techniques, and accessibility—all while ensuring compatibility across 50+ email clients.

You’ll also explore tools like MJML and Foundation for Emails to speed up development, and learn how to test and debug your emails using professional tools like Litmus and Email on Acid. By the end of the course, you’ll be able to craft modular templates, build dynamic content using personalization logic, and integrate emails within major ESPs like Mailchimp, Klaviyo, and Salesforce.

Introduction to Email Marketing & Email Clients

HTML Email Basics

CSS in Emails

Responsive Email Design

Email Design Systems

Email Client Testing & Debugging

Deliverability and Accessibility

Coding Dynamic and Automated Emails

Do I need to know HTML or coding to take this course?

While basic HTML knowledge is helpful, it’s not required. We start from the foundations and walk you through each concept step-by-step. By the end of the course, you’ll be confident building fully responsive, professional HTML emails—even if you’re not a developer.

What makes this course different from free tutorials or YouTube videos?

This course is built by email development experts and backed by Texas-Academy certification. Unlike scattered tutorials, our program is structured, practical, and designed with industry standards in mind. You also get hands-on projects, real-time support, and a certificate that proves your expertise to employers and clients.

Will I get a certificate after completing the course?

Yes! You’ll receive a Texas-Academy Certified Email Developer Certificate upon successful completion. This credential validates your ability to code responsive, cross-client, accessible emails—an in-demand skill for agencies, tech companies, and freelance work.

Is this course suitable for marketers, or is it only for developers?

This course is ideal for both marketers and developers. If you're a marketer, you'll gain insight into how your designs and campaigns actually work under the hood. If you're a developer, you’ll learn a highly specialized skill set that’s different from typical web development.

What tools or software will I need?

Just a basic text editor (like VS Code), a browser, and a free email testing tool (we’ll show you how to use Litmus and Email on Acid). We also introduce frameworks like MJML—but everything can be done with free or trial software.

How long will the course take to complete?

The course is designed to be completed in 4–8 weeks, depending on your pace. You can study part-time, at your own schedule. Each module is packed with examples, code-alongs, and a practical project.

Can I use what I learn in real-world jobs or freelancing?

Absolutely. By the end of the course, you'll be able to code emails for ecommerce, SaaS, newsletters, onboarding flows, and more. You’ll also understand how to work with platforms like Mailchimp, Klaviyo, Salesforce, and others—making you a valuable asset to any team or client.

What kind of support is available during the course?

You’ll get access to community support, instructor Q&A, and code review assistance. We’re committed to making sure you succeed—whether you’re stuck on a rendering bug or need help testing a responsive layout.

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Email Marketing Web Development Techniques

Felipe Jacob

Category:

Creative Developer

Front-End Architect

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Course details

Lectures 30

Assignments 6

Level Intermediate

Basic info

Whether you're building newsletters, product promos, onboarding flows, or automated drip campaigns, this course gives you the skills to create technically sound and marketing-optimized emails that get results.